World-first free-to-air TV live streaming app Freeview FV has recorded one million downloads1 over the past 18 months.
The milestone marks a strong uptake of the award-winning app since its launch in 2016, with Freeview cementing its status as a premiere BVOD (Broadcast Video on Demand) service in Australia.
Freeview CEO Liz Ross said the number of downloads demonstrates the growth of BVOD in Australia, with over 432,000 Freeview users recorded in May across its streaming and catch up programs2, up 25% from the same time in 20173.
“We are absolutely thrilled with the response we’ve had for Freeview FV. To see one million downloads is testament to the hard work of Australian broadcasters and our team in creating an app that delivers quality content and convenience to Australian viewers,” said Ross.
Holding nine out of the top 154 ranked OTT apps and brands in Australia, free-to-air BVOD brands continue to rise in popularity, with seven million Australians5 streaming more than two billion minutes of catch up and live streaming content each month6; and Freeview alone seeing a growth of over 70% in app downloads since June last year.
“Our broadcasters are delivering content that uniquely caters to an Australian audience, and with more accessibility and convenience delivered through Freeview products including Chromecast and Apple TV, we’ve evidently seen users wholeheartedly continue to embrace Australian free-to-air,” said Ross.
Indeed, the popularity of Chromecast, launched in May 2017, has exploded with nine-fold growth since its inception, and Apple TV users are up by over 300 per cent since February 2018.
“Australians want to watch whatever they want from wherever they are, and we’re continually working on new ways to deliver fantastic content right into their hands,” said Ross.